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 Kureha is a dynamic company that is constantly evolving to meet the changing needs and challenges of the markets in which we operate. As Kureha's President I would like to take this opportunity to look at some of the changes that have been successfully implemented in recent years, as well as explain some of our key goals for the future.
In 2001 Kureha introduced a mid-term business plan that moved the company away from manufacturing commodity chemicals to instead become a specialty products business, radically redefining the way we approach our business. Building on the early successes of this program, Kureha unveiled an updated plan for the period 2005 to 2009, which reinforced the focus on manufacturing high value-added, highly differentiated products and set the company on a path of further growth. Kureha's continued aim is to dramatically expand its operations and maximize profitability, while at the same time retain its commitment to research and development and the Kureha spirit of constant evolution through innovation.
Kureha now concentrates specifically on key growth businesses including advanced products, pharmaceuticals and agrochemicals, and high barrier packaging materials. The entrepreneurial spirit that has been evident at Kureha since beginning work on chlorine utilization more than 60 years ago remains prominent as we seek product areas that allow Kureha to exert its global expertise and maximize value. In an era of increased globalization and heightened competition, the survival and success of a company will be determined by its ability to operate flexibly and adapt to changing market conditions. The ability to leverage the flexibility gained via Kureha's new approach will be vital to support continued growth and secure a successful future.
To mark the celebration of its sixtieth anniversary in 2005, Kureha unveiled a new corporate name and identity that is in line with its strategy to pursue continued success and growth in the 21st century. On October 1, 2005 the company changed its name from Kureha Chemical Industry Co., Ltd., to Kureha Corporation. The move reflected a determination to pursue sustained growth by expanding beyond the chemical industry to be a leading specialty products company that develops its business globally.
Fully aware of the responsibilities that come with being a key stakeholder in the communities in which we operate, Kureha aims to maximize value while remaining committed to environmental and compliance issues. In doing so, we hope to contribute to the local community as a responsible corporate citizen. Furthermore, our commitment to these responsibilities extends to all Kureha group companies.
We look forward to your continued support. |
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Takao Iwasaki
President & Chief Executive Officer |
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