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Changing
the company name to Kureha Corporation |
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Introducing a new
logo that characterizes the brand |
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Reflecting the new corporate identity, Kureha made the
decision to change its name from Kureha Chemical Industry Co., Ltd.
to Kureha Corporation from October 1, 2005. The new name illustrates
the company's commitment to its new mission, "the pursuit
of excellence," as well as reflecting its determination to
pursue sustained growth by expanding beyond the chemical industry
and creating a new Kureha brand.
Along with the new name, the redesigned logo displays a bold and contemporary
design, and underscores the company's originality. In addition, the
newly adopted Kureha Nature Green, which was developed internally,
not only symbolizes intelligence, elegance and nobility, but also
the company's commitment to society and nature. |
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