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Household wrapNEW Krewrap

NEW Krewrap

The first household plastic wrap in Japan

Krewrap was the first household-use plastic wrap introduced in Japan. Since its launch in 1960, use of Krewrap has spread as refrigerators and microwaves have became essential household items. In 1989, the packaging was renewed and NEW Krewrap was introduced. Following our basic product concept of offering "the most enjoyable plastic wrap," we have continued to make improvements to enhance customer satisfaction.

Characteristics

  • Launched in 1960 as the first household plastic wrap in Japan
  • Kureha's original V-shaped cutter provides a clean cut from the middle
  • Cutting edge plastic can be easily removed for disposal
The difference is in the details: Kureha is continually working to improve NEW Krewrap to achieve 'exciting quality,' adhering to the product concept of 'A plastic wrap that makes cooking enjoyable like never before. Plant-derived plastic cutter is easy-to-use and gentle to hands and fingers V-shaped cutter allows for a quick, clean cut from the middle. Polyvinylidene chloride film clings to foods and plates easily and tightly

Award History

  • 1990
    Japan Packaging Competition, Minister of International Trade and Industry Award
  • 1994
    Japan Packaging Contest, Toiletry Packaging Award
  • 1994
    World Packaging Organisation, WorldStar Award
  • 1997
    Japan Packaging Contest, Packaging Technology Award
  • 1998
    Japan Packaging Competition, Japan Federation of Printing Industries Chairman's Award
  • 2004
    Japan Packaging Contest, Packaging Idea Award
  • 2005
    Japan Packaging Contest, President of Japan Marketing Association Award
  • 2006
    Japan Packaging Contest, Technical Packaging Award
  • 2009
    Japan Packaging Contest, Food Packaging Award
  • 2009
    World Packaging Organisation, WorldStar Award (*1)
    Asian Packaging Federation, AsiaStar Award for Consumer Packages Category (*2)
  • 2009
    Minister of Economy, Trade and Industry's Award for Best Contributors to Product Safety(*3)
  • 2010
    Design For Asia Grand Award (*4) and Design For Asia Bronze Award (*5) by Hong Kong DesignCentre
  • 2013
    Japan Packaging Contest, Food Packaging Award
  • *1 WorldStar Award
    *1 WorldStar Award
  • *2 AsiaStar Award
    *2 AsiaStar Award
  • *3 Trade and Industry's Award
    *3 Trade and Industry's Award
  • *4 Asia Grand Award
    *4 Asia Grand Award
  • *5 Asia Bronze Award
    *5 Asia Bronze Award
  • *6 Design For Asia Bronze Award
    *6 Design For Asia Bronze Award

Contributing to society with NEW Krewrap

Support for the Pink Ribbon Campaign

In appreciation of many long years of support, since 2009 Kureha has donated a portion of NEW Krewrap sales to the Eliminate Breast Cancer Smiles Fund, helping to support a healthy life for the women who are the main users of plastic wrap.

Participation in the Bell Mark Campaign

Since 1996, Kureha has been a sponsor of the Bell Mark Education Support Movement, with the NEW Krewrap packaging carrying the logo of this initiative. The Bell Mark campaign helps to create better educational environments and provides assistance for disaster areas.

Learn more about NEW Krewrap

Related Sites

New Krewrap brand site

Contact for inquiries

Inquiries by phone or fax Marketing Department
  • TEL：03-3249-4657
  • FAX：03-3808-2850

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