NEW Krewrap

The first household plastic wrap in Japan

Krewrap was the first household-use plastic wrap introduced in Japan. Since its launch in 1960, use of Krewrap has spread as refrigerators and microwaves have became essential household items. In 1989, the packaging was renewed and NEW Krewrap was introduced. Following our basic product concept of offering "the most enjoyable plastic wrap," we have continued to make improvements to enhance customer satisfaction.
New Krewrap brand site

Characteristics

  • Launched in 1960 as the first household plastic wrap in Japan
  • Kureha's original V-shaped cutter provides a clean cut from the middle
  • Cutting edge made from plant-derived plastic can be easily removed for disposal

The difference is in the details: Kureha is continually working to improve NEW Krewrap to achieve "exciting quality," adhering to the product concept of "A plastic wrap that makes cooking enjoyable like never before."

Plant-derived plastic cutter is easy-to-use and gentle to hands and fingers

V-shaped cutter allows for a quick, clean cut from the middle.

Polyvinylidene chloride film clings to foods and plates easily and tightly

Award History

1990
Japan Packaging Competition, Minister of International Trade and Industry Award
1994
Japan Packaging Contest, Toiletry Packaging Award
1994
World Packaging Organisation, WorldStar Award
1997
Japan Packaging Contest, Packaging Technology Award
1998
Japan Packaging Competition, Japan Federation of Printing Industries Chairman's Award
2004
Japan Packaging Contest, Packaging Idea Award
2005
Japan Packaging Contest, President of Japan Marketing Association Award
2006
Japan Packaging Contest, Technical Packaging Award
2009
Japan Packaging Contest, Food Packaging Award
2009
World Packaging Organisation, WorldStar Award (*1)
Asian Packaging Federation, AsiaStar Award for Consumer Packages Category (*2)
Minister of Economy, Trade and Industry's Award for Best Contributors to Product Safety(*3)
2010
Design For Asia Grand Award (*4) and Design For Asia Bronze Award (*5) by Hong Kong DesignCentre
2013
Japan Packaging Contest, Food Packaging Award
Award History

Contributing to society with NEW Krewrap

Support for the Pink Ribbon Campaign:
In appreciation of many long years of support, since 2009 Kureha has donated a portion of NEW Krewrap sales to the Eliminate Breast Cancer Smiles Fund, helping to support a healthy life for the women who are the main users of plastic wrap.
Participation in the Bell Mark Campaign
Since 1996, Kureha has been a sponsor of the Bell Mark Education Support Movement, with the NEW Krewrap packaging carrying the logo of this initiative. The Bell Mark campaign helps to create better educational environments and provides assistance for disaster areas.

Contact for inquiries

Marketing Department
TEL:03-3249-4657 / FAX:03-3808-2850